Boss fight 05 · The Portrait of Dorian App

vs. The Growth Hacker

Win the beachhead or get walked out. The intel card knows the psychology — the physics are in The Portrait of Dorian App.

Amygdala

The Growth Hacker

Look, the numbers don't lie — manufactured urgency converts. Twenty-three percent lift. You're here to tell me to turn off my best-performing lever? With what, ethics?

The Growth Hacker

Head of Growth; the +23% scarcity test is his

Running in their head: Genuinely believes the metric IS the mission. Ethics reads as a tax on his bonus until it's expressed in his own units: conversion, retention, LTV.
Amygdala triggers: Being the reason growth slows. Words like 'ethics review' and 'brand risk' — vague costs with his name on them.
What lands: The Dorian Gray math IN his dashboard: churn cohorts, trust-adjusted LTV, the collapse curve. Make honesty the higher-converting long game.
Win condition: He agrees to run an honest-variant A/B with trust-cohort tracking — the Ethical Sidecar, in his own KPIs.

PRISM lexical screen

Auto-rejects: transform · disrupt · revolutionary · paradigm · synergy · leverage · game-changing · AI-powered … Safe-words: refinance · validate · reversible · boring · pilot.