Equation #11 · Chapter 4

Risk Tax RT

RT = (P_f \times C_d) + (T_{panic} \times C_{career})

RT · Ch 4

(P_fail × cost of disaster) + (panic × career cost). The number running in their amygdala.

P(failure) they perceive0.3

Cost of disaster ($K)500

Panic factor (0–1)0.4

Career cost ($K)800

Result470

You're not selling features — you're lowering this number. Swap the fear-words.