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The course

Fourteen lessons on getting something new past a large organisation's immune system — without lying, and without getting fired. Free, in any order you like, and you can do the whole thing without an account.

Read the lesson

Ten to twenty minutes of the book, on the page. There's an audio version of most of them if you'd rather listen.

Run the numbers

Each equation opens on a real worked example with the answer already showing. You move one slider and watch the light change.

Use it at work

A short brief — a few lines about your own job. It saves as you go, and it's what the certificate is actually made of.

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Lesson 01 — Orientation: The Mirror Test

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Orientation
  1. Orientation: The Mirror Test20 minHow to look at a product you're proud of and find the part of it that makes money by hurting someone.

Part 1 · Why nothing moves

The Physics
  1. The Rewrite30 minWhy generic work is disappearing, and how to tell whether yours is generic — with two numbers instead of a feeling.
  2. The Physics of Stagnation45 minWhy big organisations don't move — as five specific forces you can measure rather than one complaint you can't.
  3. The Curator's Edge & the Psychology of the Blockade40 minWhat you're actually worth when generation is free — and what's running in the head of the person you're pitching.
  4. The Portrait of Dorian App30 minPutting a number on the damage a product does, so you can put it on the same slide as the growth chart.

Part 2 · How to move it anyway

The Protocol
  1. Architecture as Camouflage30 minMaking a change survive review — by building the undo before the feature, and naming things boringly.
  2. The Art of the Wedge30 minFinding the smallest thing you can ship that someone will adopt tomorrow without asking permission.
  3. Good Trouble35 minDoing the unsanctioned right thing without getting fired, and why giving the credit away is the tactic.
  4. Calculus for Cowards & The Qualification Protocol45 minThe money argument: what doing nothing costs, whether your thing pays for itself, and how to spot a dead deal.
  5. Weaponizing Bureaucracy30 minUsing compliance as a weapon instead of a wall — inheriting controls rather than re-earning them.

Part 3 · Running it for real

The Invasion
  1. The Invasion Plan30 minRunning quietly until the numbers are undeniable, then choosing the moment you stop being invisible.
  2. Field Dispatches: Three Runs in the Wild40 minThree complete runs in three industries — the whole toolkit applied end to end, so you can see the shape.
  3. Victory Without Fire & The Insurgent's Oath25 minWhat winning looks like when nobody notices — and committing to how you'll behave when you have leverage.

Reference

The Field Kit
  1. The Field Kit45 minThe reference kit: all 24 equations with their benchmarks, and the eight-panel board for a real target.

Want to poke at the tools without doing the course? The lab has all 24 equations, the pitch simulator and the eight-panel board, on their own.