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Equation #3 · Chapter 2
Theater Ratio R_t
Theater Ratio
R_t · Ch 2(Press releases + demo days) ÷ production deploys. Count deploys, not announcements.
Worked example — One quarter of an innovation office
A logistics company's AI transformation office. Nine press releases. Six executive demo days. Two things that actually reached production: a chatbot on the careers page and a dashboard.
It came out at 7.5. Red — canon turns red at 3.
Don't sell this office a two-year integration; they don't finish things. Sell the thing that survives contact with a demo day, get a deploy on the board, and watch the ratio before you ask them for the platform.
Your turn — change one number
Result7.50
Red. All talk, no ship. The Innovation Lab is a thermodynamic scam.